Case Study
Sovrn
About/ Sovrn is a publisher monetization platform serving independent web publishers with ad technology, data, and commerce products.
Over seven years, Sovrn expanded through organic growth and five acquisitions. The design challenge was to combine an expanding portfolio of products, brands, and customer experiences in a single coherent platform.
Role/ Creative Director / VP, Product & Brand Design
Timeline/ 2018–2025
Category/ Platform Design · Brand
Mandate/ Build a design organization, product experience, and brand that could scale with the business.
5 Products
Integrated into a single platform experience and shared design system.
1 Brand
Unified product, marketing, and go-to-market under a shared identity.
7 Years
Grew from Creative Director to VP, Design, ultimately leading an international team.
+220%
ARR increase over the course of my tenure.
Ad Exchange Analytics/ A unified analytics view spanning revenue, impressions, and ad tag performance across all publisher properties. One consistent pattern across every product in the portfolio.
Commerce Analytics/ The same design language applied to Sovrn's commerce product, showing clicks, sales, conversion rates, and merchant performance. Integrated after acquisition, not rebuilt from scratch.
01
One platform, not four products
Integrated four separate products into one coherent platform experience, reducing friction at every handoff and building consistency across a portfolio that had grown by acquisition.
02
Brand as a strategic asset
Rebranded the company from the ground up: established the visual identity system and activated the new positioning across go-to-market programs, campaigns, and every product surface. The brand became the connective tissue across a fragmented portfolio.
03
Design through acquisition
Supported three acquisitions as the design lead, absorbing new products and their customer bases into a shared experience model. Built a system flexible enough to integrate new products without breaking what existing customers already knew.