Case Study

Sovrn

About/ Sovrn is a publisher monetization platform serving independent web publishers with ad technology, data, and commerce products.

Role/ Creative Director / VP, Product & Brand Design
Timeline/ 2018–2025
Category/ Platform Design · Brand
Mandate/ Create a modern brand that can expand across an acquisitive portfolio, encompassing separate products and differing customer types.

  • International team leadership across UX, brand, and product design

  • Experience design across the entire customer journey

  • Integration of four products into one platform

  • Full company rebrand and visual identity system

  • Go-to-market design across programs and campaigns

  • Design support across three acquisitions

A unified analytics view spanning revenue, impressions, and ad tag performance across all publisher properties. One consistent pattern across every product in the portfolio.

A unified analytics view spanning revenue, impressions, and ad tag performance across all publisher properties. One consistent pattern across every product in the portfolio.

Impact

$95M

ARR at the close of the period
Up from $30M at the start of design leadership

4

Products unified into one platform experience
Ad Exchange, Commerce, and two acquired products brought under one design system

7 years

Tenure from Creative Director to VP, Design
Promoted after four years as Creative Director, leading an international team

01

One platform, not four products

Applied user-centred design methods to integrate four separate products into a single, coherent platform experience. Reduced friction at every handoff point and built consistency across a portfolio that had grown by acquisition.

02

Brand as a strategic asset

Rebranded the company from the ground up: established the visual identity system and activated the new positioning across go-to-market programs, campaigns, and every product surface. The brand became the connective tissue across a fragmented portfolio.

03

Design through acquisition

Supported three acquisitions as the design lead, absorbing new products and their customer bases into a shared experience model. Built a system flexible enough to integrate new products without breaking what existing customers already knew.